Trade Marketing Manager

Kō wai mātou? Who are we?

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

The Trade Marketing Manager is based in our Ho Chi Minh office, reporting directly to the Marketing Manager, Vietnam. This individual will be responsible for: 

Transforming shopper and customer insights into trade and shopper marketing programs that enhance brand visibility and product penetration across all sales channels including Modern Trade (MT) and General Trade (GT)

• Drive in-store marketing strategies to boost share of shelf programs, establish display guidelines, and increase brand visibility in both MT and GT channels. This includes adaptation and production of point-of-sale materials
• Operate field merchandiser and promoter activity in market to maximise the visibility in-store
• Operate fruit sampling activity in market to maximize trial & sales run rate
• Coordinate trade marketing activities such as shopper activations and events
• Identify more brand and sales opportunities across all channels in alignment with the sales plan
• Deliver 5-year long term trade marketing strategy in line with overall marketing objective for longer term brand growth

Building BTL agency relationships through regular feedback sessions 

• Support Manager in conducting shopper research & market analysis
• Assist Manager in managing market shopper research to deepen our understanding and infuse the key learnings into the shopper strategy & plan development
• Assist Manager with market analysis by utilising customer POS/sales data to offer the most effective in-store promotion by different channel/store type
• Collect, monitor, evaluate and regularly report on Zespri’s & competitor shopper and trade marketing activities.

Driving Return on Marketing Investment to maximize trade & shopper marketing budget.

• Manage delivery of assigned marketing activities
• Manage ROMI project in shopper & trade marketing activities

Other Marketing Tasks inlcuding

• Support implementation of marketing activities assigned by line manager
• Raise & manage purchase requisitions & purchase orders in SAP

Ko wai koe? Who are you?

We are looking for a reliable team player with a great attention to detail. This individual will also meet the following criteria:

• Minimally 5 years of experience in Shopper or Trade Marketing with at least 1 year in a similar position at a large FMCG company or related sectors
• Experience working with retailers/distributors/customers to implement instore & trade marketing in Vietnam is mandatory
• Experience in cross functional team (sales/market development and/or supply chain/finance) is mandatory.
• Reliable with high attention to detail – needs to ensure activities are compliant with Zespri standards and guidelines.
• Fluency in Vietnamese & English (both written and speaking)
• Experience to work effectively with global/regional marketing team is an advantage.
• Experience & knowledge about agriculture, fruit or other food businesses is an advantage.
• Experience with SAP an advantage

He aha e tika ai a Zespri? Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 900+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.  

• Competitive overall remuneration package, including a Short-Term Incentive scheme opportunity. 
• FlexWELL flexible work ethos; WFH & the office.  
• Additional paid annual leave day per year (Zespri Day). 
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days). 
• Global Life and Permanent Disability Insurance. 
• Group Medical Insurance benefits. 
  
  
  

Tono mai inaianei! Apply Now! Applications close 24 September 2025

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com