Market Research Analyst, Asia Pacific

Who are we?

Zespri is more than simply the world’s single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world’s largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand’s best-known international brands, dedicated to creating sustainable long-term value for growers.  

What's the role?

As our Market Research Analyst supporting APAC, you’ll be at the heart of our data-driven transformation. You’ll harvest and analyse consumer, shopper, and retail insights, centralizing knowledge to empower our marketing, sales, and strategy teams primarily across Japan and Korea, but also working with Australia, Singapore, Vietnam, Indonesia, Malaysia, and India. Based in Tokyo, you’ll collaborate with global teams and lead projects that shape Zespri’s future, and will be responsible for the following:

• Consolidate and translate data into actionable business insights
• Track KPIs and analyse shopper, retail, and brand health data
• Capture and report on category, channel, and competitor trends
• Design intuitive data visualizations (Power BI, Excel, PPT)
• Train stakeholders to use data for agile decision-making
• Lead ad-hoc research projects with external agencies
• Support global innovation, strategy, and branding initiatives
• Build strong relationships with APAC and global teams

Who are you?

We are looking for a strong team player, who shows independence and can confidently thrive   in an International Business environment. You will have a love for fruits and healthy foods, and possess the following:  

• BA/BS in business, market research, or related field (Master’s preferred)
• 5+ years’ experience in market research (FMCG, pharma, or retail)
• Skilled in quantitative and qualitative research, data analytics, and visualization
• Proficient in English and Japanese; international experience is a must  
• Effective communication with diverse stakeholders from different cultures.
• Proactive, collaborative, and resilient under pressure 

Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.  

• Competitive overall remuneration package. Please note that individual total compensation will vary based on factors such as qualifications, skill level, competencies, performance and work location.
• FlexWELL flexible work ethos; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days).
• Health, Pension, Employment, Global Life Insurance.
• Health Screening.
• Travel allowance (only for commute).

Applications close Sunday 04th January 2026.

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.

Agency

Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy (“Agency”).
Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies.  We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply.
Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.