Shopper Marketing Executive, Vietnam

Kō wai mātou? Who are we?

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

Based in Ho Chi Minh, we are seeking for a Shopper Marketing Executive to optimize long-term returns to growers and Zespri by developing and implementing marketing plans and campaigns to drive the sales of Zespri Kiwifruit in Vietnam. This position will support the Brand Manager, Vietnam, to grow the kiwifruit category and maintain differentiation of the Zespri Brand to command a price premium. This includes:
 

• Developing & executing shopper-facing marketing activities with excellence to deliver sales targets & marketing objectives in the evolving Vietnam market.  
• Evaluating and responding to shopper insights, market conditions, and competitor activities.
• Assisting with the implementation of other Vietnam marketing activities, as required. 
• Supporting & collaborating on the marketing for other APAC markets, as required.

Core Responsibilities

1. Support the Brand Manager & work in conjunction with the Market team in developing, executing, and optimizing shopper marketing activities in Vietnam.

• Support the Brand Manager to deliver a 5-year long-term shopper marketing strategy in line with the overall marketing objectives for longer-term brand growth.
• Develop shopper marketing strategy & execution, such as Channel Strategy, Price-Pack architecture, Package Design, In-store Promotions, POS materials, Fruit Sampling activities, and FMD.
• Develop & execute marketing and trade activities, which may include activation, new product launches, consumer promotion, trade promotion, trade events/tours, and display programs in stores to maximize brand and sales objectives and  Analyze the impact of the activities for assessment and evaluation.
• Contribute to joint business planning and top-to-top customer meetings led by the market development team (distributors, retailers and wholesalers).
• Contribute to key account retail shopper marketing programs with market development team to deliver the most effective & efficient content/program within budget. 
• Design the guidelines for shopper communication in e-commerce for the market and increase online visibility in conjunction with the market development team.

2. Support in-store Sustainability initiatives

• Understand market, customer, consumer & shopper requirements on the sustainability goals in conjunction with subject matter expertise in Zespri’s Centre of Excellence (CoE) team.
• Assist Brand Manager with the in-store Sustainability solution offerings in the fruit category. 
• Collect information on distributor packaging materials to evaluate Zespri’s sustainability footprint, as required

3. Support in conducting shopper research & market analysis 

• Assist the Brand Manager in managing market shopper research (to deepen our understanding and infuse the key learnings into the shopper strategy & plan development.
• Collaboratively develop market analysis by utilizing available customer POS/sales data to provide the most effective in-store promotions for various channel and store types.
• Collect, monitor, evaluate and regularly report on Zespri’s & competitor shopper marketing activities.

4. Drive Return on Marketing Investment to maximize the use of shopper marketing budget.

• Manage the delivery of assigned marketing activities within the agreed budget.
• Assist in developing the ROMI processes in shopper marketing activities and drive continuous efficiency & effectiveness. 

5. Other Marketing tasks:

• Support the implementation of other marketing activities assigned by line manager.
• Assist the Brand Manager on marketing activities in Brand communication as required.
• Raise & manage purchase requisitions & purchase orders for all Vietnam Marketing activities in SAP.
• Support & collaborate on the marketing for other APAC markets, as required.

6. Build Capability of self and others

• Contribute to a winning Vietnam sales & marketing team culture with strong collaboration and a growth mindset. 
• Build strong below-the-line agency relationships through regular feedback sessions for them & ourselves. 
• Build, foster and embrace collaboration with regional APAC team. 

Key Result Area

• Deliver the strongest possible brand (Awareness, Brand Power, Brand Premium) and financial performance within the Market Development Framework strategy and maximise growth opportunities across Vietnam. This includes supporting the tray volume sell out of Zespri Kiwifruit in Vietnam and driving penetration growth.
• Track, analyse and optimize shopper marketing investment while delivering marketing activity within agreed budget.
• Monitor the results of the marketing activity, recommending changes and implementing improvements to strengthen the Zespri Brand preference to support the premium price position.

Ko wai koe? Who are you?

We are looking for a strong team player who has solid working experience in the In-Shopper Marketing or Trade Marketing scene. Being highly adaptable with good communication skills will be the key to success and you will also possess:
 

• 3-5 years’ Shopper or Trade Marketing experience in FMCG. 
• In-store Marketing activity project lead experience minimum 3 years. Full agency control & internal process management experience are mandatory. 
• Robust Experience in POS analysis with strong analytical skill is mandatory. 
• Experience in cross-functional teams (sales/market development and/or supply chain/finance) is mandatory. 
• Experience or capability to work effectively with global/regional marketing team is mandatory. 
• Experience working with retailers/distributors to implement instore marketing in Vietnam highly desirable.
• Quantitative and/or Qualitative market research experience is desirable. 
• Fluency in Vietnamese & English (both written and speaking)
• Experience & knowledge about agriculture, fruit or other food businesses is an advantage.
• Experience with SAP an advantage

He aha e tika ai a Zespri? Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of being personally connected, results-driven, and committed to guardianship. Join us in shaping our future and be part of a truly unique organisation.
 

• Competitive overall salary package, including a Short-Term Incentive scheme opportunity.
• FlexWELL flexible work ethos; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Additional paid volunteer day to volunteer within your community (Volunteer Time).
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.

Tono mai inaianei! Apply Now! Applications close 26 March 2025

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.

Agency

Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy (“Agency”).

Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies.  We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply.

Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.