Brand Manager, Korea

Kō wai mātou? Who are we?

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

Zespri is the world’s leading kiwifruit brand, known for premium quality, strong science backed health credentials, and meaningful connections with consumers. As we continue to grow in a highly mature and competitive food category in Korea, we are seeking an ambitious, strategic, and agile Brand Manager to lead consumer marketing and brand campaigns that drive both brand growth and sustainable business impact.

Based in Korea, this 9-month contract role plays a critical part in strengthening Zespri’s cultural relevance and positioning the brand as a trusted symbol of health and quality in everyday life.

Key Accountabilities include:

• Drive the development and execution of locally relevant marketing communications aligned to Zespri’s global brand strategy, co leading consumer communications and creative development while owning local media planning with support from global and regional teams.
• Lead the development and execution of health PR strategies tailored to the Korea market, establishing clear frameworks, investment principles, and success measures. Drive impactful initiatives that build credibility in Zespri’s health benefits and clearly differentiate the brand from competitors.
• Build strong partnerships with external agencies to deliver provocative, memorable, and culturally resonant integrated campaigns that drive brand differentiation and measurable business outcomes.
• Own consumer insight and research to underpin brand and business decisions, partnering with global teams on key studies and leading locally relevant research to drive growth and strategic clarity.
• Own marketing investment management to drive ROI and sustainable growth, leading annual consumer promotion and A&P budgeting, continuously optimising effectiveness, and managing monthly A&P, PR, and PO processes.
• Contribute to Global Projects through supporting and contributing to key global initiatives, representing the Korea market and ensuring alignment with global priorities.
• Provide operational leadership by supporting the team on end‑to‑end marketing A&P  operations, including purchase order coordination, invoice verification, and cost settlement management, ensuring financial accuracy, compliance, and efficient execution of marketing activities.

Ko wai koe? Who are you?

With at least eight years brand marketing experience (in FMCG, Consumer Healthcare, or Food & Beverage) you will also possess: 

• 8+ years leading brand, advertising, or promotional projects, with full agency management and internal process ownership.
• Proven experience working cross functionally with Sales, Finance, and Supply Chain.
• Strong track record collaborating with global and regional marketing teams in a matrix environment.
• Hands on experience in consumer research (quantitative and qualitative), with strong analytical skills to interpret and apply insights.
• Detail oriented, trustworthy team player who ensures full compliance with brand standards, governance, and guidelines.
• Proficient in Excel, Word, and PowerPoint.
• Fluent in Korean and English (written and verbal).

He aha e tika ai a Zespri? Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 900+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.  

• Competitive overall remuneration package.
• FlexWELL flexible work ethos; WFH and the office. 
• Additional paid annual leave day per year (Zespri Day).

Apply Now! Applications close 13 April 2026.

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process. You can reach out to our Talent Acquisition team via email at careers@zespri.com to have a chat to someone directly.