Brand Manager, Digital Marketing

Who are we?

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

What's the role?

We are seeking a Brand Manager to generate top-class digital marketing strategies and programs on our owned media & owned E-Commerce as the leading food brand. In this mature & competitive food category, Zespri keeps evolving the business and digital owned media and contents are one of the key growth drivers.

This is a 14 month fixed term contract opportunity from December 2024 to February 2026.

Key Responsibilities include:

• Develop, execute, and implement the best digital marketing strategies and programs together with diverse stakeholders (Korea brand managers, global digital team, as well as external digital agencies) to maximize the impact of IMC and achieve business / brand growth.
• Develop, execute and implement the strategies, frameworks, and investment principles of always-on owned media / contents which are best fit with the Korea market.
• Own the local digital agencies relationship as well as supporting the global web system (AEM) agency relationship.

Who are you?

We are looking for an team player who is ambitious, strategic, and agile and wants to make an impact. The successful candidate will also have: 

• A minimum of 4 years’ Digital Marketing experience (including owned media managements) within a B2C organisation.
• Proven Digital Marketing activity project lead experience including full agency control & internal process management exposure.
• Solid experience of an owned E-Commerce site (contents & promotion planning for sales boost, track the ROI over shopper funnel). 
• Robust experience in web analytics. 
• Quantitative and/or Qualitative market research experience. 
• Experience working in cross functional teams and the capability to work effectively with global/regional marketing teams. 
• A detail-orientated mindset who is a true team player, is trustworthy and reliable.
• Strong computer skills in Excel, Word and PowerPoint. 
• Fluency in Korean & English (both written and speaking)

Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of being personally connected, results-driven, and committed to guardianship. Join us in shaping our future and be part of a truly unique organisation.

• Competitive overall remuneration package
• FlexWELL flexible work ethos; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Additional paid volunteer day to volunteer within your community (Volunteer Time).

Apply Now! Applications close 21st November 2024.

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.