Trade Marketing Lead France

Date: 3 Apr 2024

Location: Paris, 75, FR

Company: Zespri Group Limited

Kō wai mātou? Who are we?


Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?


Based in Paris, the Trade Marketing Lead France will be responsible for Zespri brand and sales development within all channels across the French market. The key focus of this role will be building an in-depth understanding of shopper/channel and RTM structure, developing strategies and plans and identifying business opportunities to enable sustainable and profitable business growth. The Trade Marketing Lead will build and implement a vision for a longer-term growth of the kiwifruit category with relevant growth drivers in close collaboration with the French and Europe Trade Marketing team.


Key Accountabilities include:


Sustainable brand and business development:

  • Develop and lead trade marketing strategy per channel for France
  • Provide support to build a vision for a longer-term growth of the category with growth drivers and develop Shopper Strategy in close collaboration with Marketing/KAM team of France


Trade Marketing and shopper strategy and implementation:

  • Contribute Trade Marketing part in developing long-term JBPs together with Market Manager and KAM team with focus on building relationships with selected retailers
  • Guide the local KAM team to create customized integrated marketing plans with our B2B customers: developing and implementing POS and TM activities together with KAM team to ensure maximum visibility of Zespri brand
  • Develop strong shopper and category understanding in close collaboration with the Marketing Manager France

Ko wai koe? Who are you?


We are looking for a seasoned Trade Marketing & Sales professional who has proven experience within the FMCG sector and a good understanding of French retail business. In addition you will have:


  • Strong analytical skills to pursue a data- and insights-driven decision making in the market
  • Excellent commercial and financial awareness, providing the basis for tracking market trends and competitor information and ultimately identifying business opportunities
  • Advanced skills in Power Point and Excel
  • Bilingual in French and English
  • A Very pro-active and problem-solving attitude
  • Agility, flexibility and be able to work independently within the framework of a team
  • Ability to work under pressure in a fast-paced environment
  • Highly communicative, good relating and networking abilities
  • A Bachelor’s Degree in Business, Management and Marketing or similar.
  • Be open to travel in the region as required

He aha e tika ai a Zespri? Why Zespri?


Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of being personally connected, results-driven, and committed to guardianship. Join us in shaping our future and be part of a truly unique organisation.


  • Competitive overall remuneration package, including a Short-Term Incentive scheme opportunity
  • FlexWELL flexible work ethos; WFH & the office.
  • Additional paid annual leave day per year (Zespri Day).
  • Additional paid volunteer day to volunteer within your community (Volunteer Time).
  • Global Life and Permanent Disability Insurance.
  • Group Medical Insurance benefits.

Tono mai inaianei! Apply Now! Applications close 8 May 2024.



At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at