Trade Marketing Lead, Iberica

Kō wai mātou? Who are we?

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

The Trade Marketing Lead is responsible for Zespri brand and sales development across prioritized channels within the assigned market(s), driving sustainable and profitable growth through deep insight into shopper behavior, channel dynamics, and route-to-market structures. The role develops and executes integrated trade marketing strategies and activation plans that translate brand and commercial priorities into high-impact in-store and customer programs, and defines a longer-term vision for kiwifruit category growth in close collaboration with local Sales and Marketing teams and the Europe Trade Marketing team. Acting as the interface between Sales and Marketing, the role enables market strategy, commercial planning, and execution excellence across channels and customers.

In parallel with local responsibilities, this individual also leads key European Trade Marketing initiatives to support the implementation of the European 10-year strategy. Acting as a Centre of Excellence, the role champions European priorities in Shopper Marketing, Category Management, and Revenue Growth Management on behalf of the region, contributing best practices, thought leadership, and scalable approaches to strengthen trade marketing capability and performance across the region. Furthermore, the role represents European market needs within the Global Sales Excellence agenda, ensuring regional requirements are reflected in global priorities and supporting the effective regional implementation of prioritized global programs.

Key Focuses

• Sustainable Brand & Business Development
• Trade Marketing, Shopper & Category Strategy Execution
• Regional Responsibilities
  - Serve as the European center of excellence
  - Translate local market experience into transferable methods
  - Contribute to Global Sales Excellence initiatives

Ko wai koe? Who are you?

We are looking for an individual with 5-8 years of experience in Trade Marketing within the FMCG sector. You will also meet the following criteria:

• Fluency in Spanish and English language
• Excellent understanding of the Spanish and Portuguese market’s retail business
• Strong analytical skills to make decisions using data
• Strong commercial and financial awareness - able to track market trends and competitor information and identify business opportunities
• Pro-active and excellent problem-solving abilities
• Agile, flexible and able to work independently
• Ability to work under pressure in a fast-paced environment
• Travelling in the region will be required

He aha e tika ai a Zespri? Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.

• Competitive overall remuneration package, including a Short Term Incentive scheme opportunity.
• FlexWELL flexible work; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days)
• Pension Plan
• Medical Plan
• Transportation allowance
• Working from home allowance

Tono mai inaianei! Apply Now! Applications close 19 March 2026.

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.

Agency

Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy (“Agency”).

Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies.  We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply.

Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.