Marketing Executive Iberia

Kō wai mātou? Who are we?

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

The Marketing Executive Iberia plays a key role in reinforcing the European Marketing team, with primary responsibility for supporting the execution of the Zespri brand and commercial strategy in Spain and Portugal. The role contributes to building brand equity, driving demand and supporting sales performance through the effective delivery of local ATL and BTL marketing initiatives, strong operational discipline and cross-functional collaboration.

The role works closely with the Marketing Manager Iberia, the European Marketing team, the Iberia Sales team, agencies and internal stakeholders to ensure best-in-class execution, financial discipline and continuous improvement across all marketing activities.

This will be achieved by:

•    Supporting the development, execution, and monitoring of the annual marketing plan for Spain and Portugal, in alignment with the European strategy.
•    Leading and coordinating local BTL initiatives across key consumer touchpoints, including brand activations, consumer events, PR, influencer plans, and owned media content strategy.
•    Owning and managing the BTL marketing budget.
•    Supporting the planning and execution of local ATL campaigns, ensuring strong integration with BTL activities.
•    Contributing to the local activation of Zespri’s nutrition-led brand strategy, including children’s programs and healthcare professional communications.
•    Leading, with the support of the Marketing Manager, the development, planning, and execution of the health marketing plan, as well as managing health partnerships (e.g., schools, health organizations) and content strategies for the Iberia market.
•    Leading the development of Zespri’s digital communication strategy for Spain and Portugal.
•    Analyzing market, consumer, and shopper insights, as well as competitive activity and campaign performance, to drive continuous improvement.
•    Managing the administrative and financial processes related to the marketing budget (Purchase-to-Pay), including PO/SES creation, spend tracking, and invoice follow-up.
•    Preparing clear marketing reports and updates for local and European stakeholders.
•    Collaborating cross-functionally with internal teams and agencies to ensure effective execution and strong ways of working.

Ko wai koe? Who are you?

We are looking for an individual with 3-5 years of marketing experience within the FMCG sector. You will also meet the following criteria:

• Possess a graduate degree, preferably in business administration, marketing or similar.
• Specialized training or background in Digital Marketing is an advantage.
• 3-5 years of marketing/ brand experience (in FMCG, Consumer Products or Fresh Fruit sector is a plus). 
• Strong proven experience in online development (digital media campaigns, SEO, SEM, marketing database, social media management or website analytics tools).
• Excellent knowledge of marketing computer software and valuable knowledge of online applications (CRM tools, Online analytics, Google AdWords etc.)
• Previous experience working with SAP system is a plus.
• Native level of Spanish & fluent in English
• Position located in Madrid, combining remote and office work location. 

He aha e tika ai a Zespri? Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.

• Competitive overall remuneration package, including a Short Term Incentive scheme opportunity.
• FlexWELL flexible work; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days)
• Pension Plan
• Medical Plan
• Transportation allowance
• Working from home allowance

Tono mai inaianei! Apply Now! Applications close 25 May 2026.

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.

Agency

Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy (“Agency”).

Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies.  We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply.

Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.