Brand Manager, Vietnam

Kō wai mātou? Who are we?

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

Based in Ho Chi Minh, the Brand Manager will work closely with the Senior Marketing Manager, APAC South, the APAC regional team and the locally based Vietnam in-market team, with the long-term objective of growing the kiwifruit category and maintaining differentiation of the Zespri Brand to command a price premium.  

Develop and implement the annual Vietnam Marketing Plan

• Create and execute a marketing plan that grows long-term consumer and shopper demand and supports Zespri’s business objectives, adjusting as needed for changing supply and trade conditions. term consumer and shopper demand and supports Zespri’s business objectives.
• Lead the end-to-end delivery of Vietnam marketing activities within budget, ensuring all work aligns with brand guidelines and local regulations.
• Manage the full consumer and shopper touchpoint experience, including brand promotions, media, advertising creative, social media, PR, influencers, sampling, in store activations, POSM, packaging, e commerce branding, and trade marketing.
• Plan and manage the A&P budget with relevant stakeholders to support brand building and sustainable sales growth.
• Lead and coordinate agencies and external partners to deliver high-quality, cost-effective execution of the Vietnam marketing plan. quality, cost effective execution of the Vietnam marketing plan.

Drive Return on Marketing Investment and track and review success measures to increase effectiveness and efficiency of marketing activities.

• Analyse, review, and report back regularly on assigned marketing activities and results to key internal and external stakeholders. 
• Manage ROMI analysis and drive continuous efficiency & effectiveness.
• Manage assigned budgets, forecasts & approvals, including liaison with procurement & legal for high investment projects. Deliver assigned marketing activities within the agreed budget.
• Manage assigned Vietnam consumer/shopper/brand market research projects (with Market Research team) to deepen our consumer understanding and infuse the key learnings into the strategy & plan development.

Contribute to the development and implementation of Zespri’s strategies for Vietnam, APAC and globally.

• Contribute to Vietnam strategy development, including 5–10-year strategy plans & annual market plans working closely with APAC strategy and cross functional team.
• Communicate local issues and opportunities to other business stakeholders to ensure the local market perspectives can be considered in APAC regional and global strategy development.

Ko wai koe? Who are you?

We are looking for a strong team player who has at least 5 years in marketing campaign planning experience working in an international FMCG environment. Being highly adaptable with good communication skills will be the key to success and you will also possess:

• Agency management experience is essential.
• Experience as motivator/lead person on projects is mandatory.
• Experience or capability to work effectively with global/ regional marketing team and cross functional team (sales/ market development and/ or supply chain/finance) is mandatory.
• Experience in brand marketing or product management, across a broad set of marketing activities, within the Vietnam market.
• Ability to present, influence & work effectively with various internal stakeholders (English and Vietnam language skills required)
• Budget management experience & analytical skills
• Quantitative and/or Qualitative market research experience is desirable.
• High levels customer service, excellent time management skills, reliable with high attention to detail – needs to ensure activities are compliant with Zespri standards and guidelines.
• Experience with SAP is an advantage

He aha e tika ai a Zespri? Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.
 

• Competitive overall salary package, including a Short-Term Incentive scheme opportunity.
• FlexWELL flexible work ethos; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days). 
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.

Tono mai inaianei! Apply Now! Applications close 27 February 2026.

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.

Agency

Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy (“Agency”). Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies.  We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply. Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.