Assistant Shopper Marketing Manager

Kō wai mātou? Who are we?

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

Based in Ho Chi Minh, we are seeking for a Assistant Shopper Marketing Manager to optimize long-term returns to growers and Zespri by developing and implementing marketing plans and campaigns to drive the sales of Zespri Kiwifruit in Vietnam. This position will support the Brand Manager, Vietnam, to grow the kiwifruit category and maintain differentiation of the Zespri Brand to command a price premium. This includes:
 

• Developing & executing shopper-facing marketing activities with excellence to deliver sales targets & marketing objectives in the evolving Vietnam market.  
• Evaluating and responding to shopper insights, market conditions, and competitor activities.
• Assisting with the implementation of other Vietnam marketing activities, as required. 
• Supporting & collaborating on the marketing for other APAC markets, as required.

Core Responsibilities

• Support the Brand Manager - This includes working with the Market team to develop, execute, and optimize shopper marketing activities in Vietnam, and delivering a 5-year long-term shopper marketing strategy.
• Develop Shopper Marketing Strategy - This involves creating and executing strategies such as Channel Strategy, Price-Pack architecture, Package Design, In-store Promotions, POS materials, Fruit Sampling activities, and FMD.
• Marketing and Trade Activities - This includes developing and executing marketing and trade activities like activation, new product launches, consumer promotion, trade promotion, trade events/tours, and display programs in stores.
• Joint Business Planning - Contributing to joint business planning and top-to-top customer meetings led by the market development team.
• Retail Shopper Marketing Programs - Contributing to key account retail shopper marketing programs with the market development team.
• E-commerce Communication - Designing guidelines for shopper communication in e-commerce and increasing online visibility.
• In-store Sustainability Initiatives - Supporting in-store sustainability initiatives and understanding market, customer, consumer, and shopper requirements on sustainability goals.
• Shopper Research & Market Analysis - Assisting in managing market shopper research and developing market analysis using customer POS/sales data.
• Return on Marketing Investment (ROMI) - Managing the delivery of marketing activities within the agreed budget and developing ROMI processes.
• Other Marketing Tasks - Supporting other marketing activities assigned by the line manager and assisting in brand communication.
• Building Capability - Contributing to a winning sales & marketing team culture, building strong agency relationships, and fostering collaboration with the regional APAC team

Ko wai koe? Who are you?

We are looking for a strong team player who has solid working experience in the In-Shopper Marketing or Trade Marketing scene. Being highly adaptable with good communication skills will be the key to success and you will also possess:
 

• 3-5 years’ Shopper or Trade Marketing experience in FMCG. 
• In-store Marketing activity project lead experience minimum 3 years. Full agency control & internal process management experience are mandatory. 
• Robust Experience in POS analysis with strong analytical skill is mandatory. 
• Experience in cross-functional teams (sales/market development and/or supply chain/finance) is mandatory. 
• Experience or capability to work effectively with global/regional marketing team is mandatory. 
• Experience working with retailers/distributors to implement instore marketing in Vietnam highly desirable.
• Quantitative and/or Qualitative market research experience is desirable. 
• Fluency in Vietnamese & English (both written and speaking)
• Experience & knowledge about agriculture, fruit or other food businesses is an advantage.
• Experience with SAP an advantage

He aha e tika ai a Zespri? Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of being personally connected, results-driven, and committed to guardianship. Join us in shaping our future and be part of a truly unique organisation.
 

• Competitive overall salary package, including a Short-Term Incentive scheme opportunity.
• FlexWELL flexible work ethos; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Additional paid volunteer day to volunteer within your community (Volunteer Time).
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.

Tono mai inaianei! Apply Now! Applications close 26 March 2025

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.