Trade Marketing Manager, Europe

Kō wai mātou? Who are we?

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

The Trade Marketing Manager, Europe leads the development and execution of European Trade and Shopper Marketing strategies to ensure continuous, premium brand presence at the point of sale (in-store and online), drive shopper engagement, and maximize profitable growth across European markets. This individual acts as the strategic integrator between Brand, Sales, Finance, and Markets, translating brand and category strategies into best‑in‑class retail execution.

The Trade Marketing Manager, Europe is accountable for category leadership, shopper activation excellence, and disciplined revenue growth management, ensuring budget governance, alignment with company goals, and maximization of OGR for growers. This role leads a matrixed European Trade Marketing organization, combining regional coordination with strong market-based execution through centers of excellence. On a global level, the role will work closely with the Global Sales Excellence team and be actively engaged in the Sales Leadership Team (SLT).

Key Responsibilities

• Strategy & Planning
• Retailer & Channel Activation
• Shopper Activation & Sustainability
• Revenue Growth Management (RGM)
• Category Management
• Cross‑Functional Collaboration
• Insights, Analytics & Best Practice
• Team Leadership & Organizational Model

Key Success Measures
- Sustained improvement in sell‑in and sell‑out performance.
- Measurable growth in brand visibility, shopper conversion, and brand power.
- Deliver Target Distribution and Perfect Store Targets
- Delivery of Trade Marketing and Customer Fund budgets on target with no overspend.
- Year‑on‑year ROI improvement on trade and shopper investments.
- Strong market adoption of best practices and strategic Trade Marketing capabilities.

Ko wai koe? Who are you?

We are looking for a senior professional with 5-10+ years’ Trade Marketing experience, proven ability to lead cross functional strategic initiatives, and strong exposure to European markets. You will also meet the following criteria:

• Experience in formulating strategy
• Demonstrated ability to manage budgets and problem solve in a cross-functional environment
• Excellent problem-solving skills, presentation skills and interpersonal skills
• Excellent in oral and written English, another EU language is a plus
• Demonstrated strong leadership skills and team player

He aha e tika ai a Zespri? Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.
 

• Competitive overall remuneration package
• FlexWELL flexible work; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days)
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.

Tono mai inaianei! Apply Now! Applications close 23 March 2026

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.

Agency

Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy (“Agency”).

Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies.  We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply.

Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.