Trade Marketing Lead, Benelux

Kō wai mātou? Who are we?

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

The Trade Marketing Lead, Benelux is responsible for Zespri brand and sales development across prioritized channels within the assigned markets, driving sustainable and profitable growth through deep insight into shopper behavior, channel dynamics and route-to-market structures. The role develops and executes integrated trade marketing strategies and activation plans that translate brand and commercial priorities into high-impact in-store and customer programs, and defines a longer-term vision for kiwifruit category growth in close collaboration with local Sales & Marketing teams and the Europe Trade Marketing team. Acting as the interface between Sales and Marketing, the role enables market strategy, commercial planning and execution excellence across channels and customers.

Key Responsibilities

Sustainable Brand & Business Development

• Contribute to the definition of a longer-term category growth vision
• Work closely with the Market Manager and Europe Trade Marketing team to respond to changes
• Design and implement effective retailer and distributor engagement models
• Provide structured trade marketing guidance and input to local Sales & Marketing teams 
  
  

Trade Marketing, Shopper & Category Strategy Execution

• Contribute to long-term JBPs with customers
• Build shopper and category understanding to define target shoppers
• Lead data analysis to generate actionable insights for commercial and marketing teams
• Manage agencies and external partners to deliver trade marketing programs 
  
  

Regional Responsiblities

• Serve as the European center of excellence for selected elements
• Contribute to Global Sales Excellence initiatives

Ko wai koe? Who are you?

We are looking for a professional with 5+ years of experience in Sales, Marketing, Trade Marketing, or commercial planning, ideally within a fast-paced environment such as fresh produce or FMCG. You will also meet the following criteria:

• Proven understanding of the Belgian and Dutch retail market.
• Proficiency in English and Dutch language to engage in local Dutch retailers; French language is an added advantage.
• Bachelor’s degree in Business, Marketing Agribusiness, or related field.
• Advanced skills in Powerpoint to prepare presentation decks for clients.
• Advanced skills in MS Excel to perform market data analysis.
• Proven track record of leading seasonal or campaign-based planning in complex, fast-moving markets.
• Strong commercial acumen with experience in budget management, reporting, and customer investment planning.
• Solid knowledge of customer contracts, terms of sale, and customer funds governance.

He aha e tika ai a Zespri? Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.
 

• Competitive overall remuneration package
• FlexWELL flexible work; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days)
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.

Tono mai inaianei! Apply Now! Applications close 24 March 2026

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.

Agency

Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy (“Agency”).

Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies.  We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply.

Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.