Media & Digital Strategy Manager

Kō wai mātou? Who are we?

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

Reporting to the Head of Marketing Europe, the Media & Digital Strategy Manager is responsible for leading the media and digital strategy and planning for the ENA region. This role will support and provide guidance to the local marketing teams on campaign media target setting, touchpoint strategy and priorities, and planning. This also includes the development of an always on regional social media strategy and manages digital assets as the Zespri website. This also includes driving media innovation to amplify impact and shaping future data-driven marketing strategies.

This role will also be responsible for supporting the elevation of marketing capability through enabling the sharing and embedding of internal and external best practices and defining ways of working across the ENA markets. This role will be working closely with the regional Media agency hubs and digital agency. 

Key Responsibilities

- Lead the development and implementation of channel-led media planning framework and investment principles fit for Zespri across EU markets.

• Work with EU media agency to define the final media framework for the EU core & build markets and deliver support where needed for the NA markets in line with market development framework, marketing and business objectives.
• Define investment allocation principles to drive media efficiency and effectiveness.
  
  

- Co-Development integrated campaigns in a timely manner for both NZ and ZGS seasons across EU.  

• Partner closely with the EU brand development manager and local marketing managers to deliver integrated media, digital and content plans to deliver our brand communication strategy for all EU markets.
• Elevate the impact of media through the development of positive brand-building experiences that integrates paid, owned, and earned ecosystem and support the local markets with the localized implementation.
• Work closely with local teams and agencies to ensure feasibility and execution of plan with excellence within budget and in a timely manner across markets, in a way that is relevant to local media and channel environments. 

- Define media metrics and success measures to increase effectiveness and efficiency of Zespri’s media spending.

• Consistent and measurable KPIs that are aligned with all key stakeholders.
• Track and review KPIs regularly.
• Identify insights and lead the continuous refinement of Zespri’s media plans. 
  
  

- Manage regional digital assets e.g. website 

- Own the regional media and digital agency relationship

• Be the point of contact for EU regional media and digital agencies.
• Lead the briefing process and output development to ensure smooth alignment with all key stakeholders and timely quality executions.
• Lead ENA media and digital agencies reviews with local marketing managers. 

- Capability building

• Be the champion for integrated media and digital excellence across the entire region, through sharing and embedding of internal and external best practices.
• Support head of Marketing ENA in identifying capability gaps and plans pertaining to media and digital. 

Ko wai koe? Who are you?

We are looking for an individual with 8 years in a media agency or media operations role from the client-side with experience in working across multiple markets. You will also meet the following criteria:

• Regional exposure covering Europe with experience in media planning, buying and optimization across traditional and digital channels. 
• Experience in driving digital transformation by introducing new innovations in platforms, building adtech capability, and establishing measurement principles.
• Experience in driving an integrated channel ecosystem across paid, owned, and earned
• Comfortable working with multiple stakeholders (including senior stakeholders) across different functions to build influence and drive action.
• Strong project management capability to ensure timelines, budget, and deliverables are met.
• Strong communication skills and able to articulate directions in a clear and concise manner.Expertise in demand planning, preferably in FMCG, retail or fresh produce sectors.

He aha e tika ai a Zespri? Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.

• Competitive overall remuneration package, including a Short Term Incentive scheme opportunity.
• FlexWELL flexible work; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days)
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.

Tono mai inaianei! Apply Now! Applications close 30 January 2026

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.

Agency

Zespri will not accept applications or contact from any temporary staffing agency, placement service or professional recruiter for this vacancy (“Agency”).

Where Zespri requires the support of an agency to fulfil a vacancy, we will proactively seek this support from our network of Agencies.  We respectfully ask that you do not contact Zespri or any of its affiliates/employees regarding vacancies, and reserve the right not to reply.

Zespri will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.