Marketing Manager Benelux

Date: 16 Nov 2023

Location: Antwerpen, BE

Company: Zespri Group Limited

Kō wai mātou? Who are we?


Zespri is the world’s largest marketer of kiwifruit with over 850 people in New Zealand and throughout Asia, Europe and the Americas.

We  help people, communities and the environment thrive through the goodness of kiwifruit. We sit at the heart of an interconnected industry working with 2,800 growers in New Zealand and 1,500 growers in Italy, France, Greece, South Korea and Japan. We supply the world’s healthiest little superfruits to people in more than 50 countries. We are fruit on a mission.

Our values are at the heart of everything we do. We commit to guardianship; putting people, the community, and the environment first. We are results-driven, challenging ourselves to grow and deliver better value. We cultivate personal connections, listening and acting with empathy and humility – and treating each other better for it.

We are growing quickly, driven by our success in engaging more and more consumers and by offering the world’s best kiwifruit 12 months of the year. We have bold ambitions and aim to grow sales from approximately $3 billion in 2018 to $4.5 billion by 2025.

To achieve our goals, we’re empowering our people to achieve their goals, designing our work for wellbeing, through flexible work practices and self-leadership.

We have bold ambitions for the future and we want all of our people to live and perform at their best.


He aha te mahi? What's the role?


We have an exciting opportunity for a Marketing Manager to join our global team. Reporting to the European Marketing Manager and to the Regional Market Manager Benelux, this role is responsible for all marketing initiatives in Benelux. The Marketing Manager will define, implement and monitor marketing plans in Belgium, Netherlands and Luxembourg which contributes to the further development of the Zespri brand position and the support of sales throughout the Benelux market and the wider European region. In order to optimize long-term results to growers and Zespri from the portfolio of cultivars & products, The Marketing manager will define, implement and monitor marketing plans to drive sales and brand results.

Key Responsibilities include:

  • Act as the champion for the Benelux market & marketing strategy, within the framework of Zespri’s Global and Regional Sales and Marketing objectives.
  • Lead and develop the Market Plans for Belgium, Netherlands and Luxemburg in collaboration with the Marketing Manager Europe and the Market Manager Benelux that will grow long term consumer demand and meet Zespri objectives.
  • Coordinate all marketing initiatives (ATL and BTL) for Benelux with local agencies and internal EU marketing team.
  • Evaluate and respond to consumer & shopper research, market conditions and competitor activities to identify business opportunities.
  • Monitor and report on marketing activities and results to key internal and external stakeholders.
  • Together with the Market Manager Benelux lead and contribute to the wider Sales & Marketing team efforts to grow our business
  • Controlling and manage the A&P budget to optimize the overall budget cost effectiveness including tracking and invoices follow up.

Ko wai koe? Who are you?


We are looking for a proven brand marketing/product management expert who possess a broad set of marketing activities (ATL and BTL). Being passionate about all aspects of marketing you will also have:


  • 6+ years experience in marketing roles within FMCG, Consumer Products or Retail
  • Demonstrated experience in online development  including digital marketing, managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns and website analytics tools
  • Solid computer skills including MS Office and valuable knowledge of online applications  such as CRM tools, Online analytics, Google AdWords
  • Experience with SAP (advantageous)
  • Proficiency in Consumer and Shopper research (Quanti and Quali)
  • Strong analytical skills to lead the local research and attain insights
  • Team management experience
  • Fluency in Dutch & English (both written and verbal), French would be a great plus
  • Position located in Berchem, need to spend minimum 2 days in the Berchem office
  • Graduate degree, preferable in economics, marketing, management, or a similar subject


He aha e tika ai a Zespri? Why Zespri?


Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of being personally connected, results-driven, and committed to guardianship. Join us in shaping our future and be part of a truly unique organisation.


  • Competitive overall remuneration package, including a Short-Term Incentive scheme opportunity
  • FlexWELL flexible work ethos; Work From Home & the office.
  • Additional paid annual leave day per year (Zespri Day).
  • Additional paid volunteer day to volunteer within your community (Volunteer Time).
  • Global Life and Permanent Disability Insurance.
  • Group Medical Insurance benefits.


Tono mai inaianei! Apply Now! Applications close 1 December 2023.



At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at