Market Research Analyst

Kō wai mātou? Who are we?

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

Reporting to the Market Research Manager, Europe and North America, based in Antwerp, supporting Europe (France, Germany, Spain, Belgium, Netherlands and Italy as core markets along with the UK and Switzerland as key future markets), you will be responsible for understanding consumer, shopper and retail insights, as well tracking performance of the marketing investments. While the focus of the role will be on Europe, there will also be project work and analysis for the US market. 

As Market Research Analyst, you will:

• Support market research projects in the EU to understand consumers, shoppers, and retail insights:
  • design, create intuitive data visualizations using Power BI dashboards to create better insights for different stakeholders (Marketing & sales teams)
  • track and analyze performance of in-store executions, shopper behavior, brand performance, and media investments across the region
• Capture the trends of category, channel, competition in EU to address Growth team’s priorities and ambitions
• Consolidate, manage and translate Zespri’s existing data into presentations to make research more actionable
• Build relationships with the marketing, sales and strategy teams including active participation in stakeholder meetings
• Support for global market research projects – involves planning & organizing local market research projects with the global research partner, including annual consolidation of global topics
• Collaborate with Research Partners (e.g. Kantar, GfK, Nielsen, etc) to support research needs
• Projects and analysis for the US market

Ko wai koe? Who are you?

We are looking for a candidate who has minimum of 3 years’ experience in commissioning and/or managing market research in a FMCG, pharma company, retail marketing/research environment

You will also have:

• Excellent analytical skills, independent thinking,
• Excellent skills to visualize insights for presentations of stakeholders
• Experience with consumer (Gfk/Kantar) and retail panels (IRI, Nielsen) is a plus
• Knowledge of analytics tools (Excel, Python, or R) and visualization tools (Power BI or Tableau) is a plus
• Results and detail oriented, a positive team player with good interpersonal skills
• Quick learner and understands the commercial implications of market research
• Proactive to learn and has a growth mindset
• Fluent communication in English
• Possess strong written and verbal communication and data visualization skills to interact effectively with both non-technical and technical users at all levels of the organization
• BA or BS in business, market research, social research, or related field, a Master's degree is advantageous

He aha e tika ai a Zespri? Why Zespri?

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of being personally connected, results-driven, and committed to guardianship. Join us in shaping our future and be part of a truly unique organisation.

• Competitive overall remuneration package, including a Short-Term Incentive scheme opportunity
• FlexWELL flexible work ethos; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Additional paid volunteer day to volunteer within your community (Volunteer Time).
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.

Tono mai inaianei! Apply Now! Applications close 12 January 2025. Please note that the Zespri office will be closed from Friday 20 December, reopening on Monday 6 January 2025. Applications will not be reviewed during this time.

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at careers@zespri.com.